When a customer visits your lot and sees a vehicle with body damage, a scratch, or a dent:

• Inventory quality is questioned

• Damage devalues the asking price

• A buyer questions whether the vehicle has been properly maintained or if it was involved in an accident

• The buyer has the opportunity to demand a higher discount above the repair cost

• Damaged vehicles are difficult to sell by salesman

  Keeping cars in good shape can maximize gross profits.